brand guru. creative marketer. maker of connections.
creative marketing + brand architecture
Experienced in best practices within all areas of retail marketing including web, email and social. Teresa specializes in delivering consistent omni-channel creative. She has developed breakthrough brand platforms and streamlined complex brand architectures.
retail + visual merchandising
Rooted in Canadian retail for 17+ years, Teresa puts the customer journey first to deliver unique, modern and exceptional experiences. They also look pretty great too.
leadership + consulting
Currently leading a team of 41 creatives, Teresa can assemble high-functioning teams that feel heard and inspired. Looking for support with a one-off project? Get in touch today.
about.
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For 17+ years, Teresa has been enhancing consumer experiences through thoughtful, results-oriented creative. She has extensive experience in both brick and mortar visual presentation as well as retail marketing. Her greatest attribute is the strong balance she possesses between business acumen, leadership and artistic abilities. Above all, she is passionate about her work and creating positive, meaningful connections with those around her.
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Since 2019, Teresa has been the Creative Director for Staples Canada. This was a net new role for the organization after a six-week contract helped identify an essential need for the business in helping to bridge creative executions across all marketing channels. Today, she leads a team of 21 copywriters, graphic designers, art directors and project managers. She has been a key ideator throughout the brand’s monolithic transformation.
Prior to 2019, Teresa has been rooted within Canadian retail for 20 years delivering in various leadership roles within large organizations such as Indigo Books & Music, YM Inc. and Groupe Dynamite.
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Since 2021, Teresa has been involved with a mentorship program helping young, underprivileged women facing socioeconomic barriers with career coaching, post-secondary applications and confidence building.
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Laurentian University - Bachelor of Business, Marketing.
highlights.
that was easy.
See how the relaunch of the one of the most nostalgic campaigns came to life through a new brand platform and architecture.
let’s find out.
“let’s find out.” was launched in 2021 as Staples’ revitalized master brand campaign. The spots featured Howie Mandel personifying the curious thoughts of students, teachers and small business owners alike and served up unique solutions you didn’t know Staples offered. Since inception, the campaign has produced positive brand I.D. and recall within key customer segments.
experiential retail.
More often than not, customers are making purchasing decisions based on the feelings in their heart and not necessarily with what is in their wallet. Customers are looking to align with brands that portray similar lifestyles and values which is why the customer experience, both physically and online, is so important. Since 2019, Staples has transformed 26 stores across Canada all with unique experiences inclusive of co-working spaces, artwork installations and unique digital experiences.
retail is detail.
Sharing a clear creative vision is key when establishing a brand’s unique identity and it all starts from the culture and ideologies on the inside. Teresa has manufactured, wrote and/or produced numerous brand and copy guidelines, visual directives and internal training videos.
